© 2009 Louisiana Roasting Company, Shreveport LA 71111 1-877-265-BEAN (2326) / 1-318-549-2990 Premium Organic and Fair Trade gourmet coffee- available online, retail and wholesale |
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| TROIS BLEU REWARDS Feb 2010 - 6th Edition |
BIENVENUE TROIS BLEU MEMBRE!
Did you all know that coffee has long been the world’s most popular beverage? Only
water is consumed in greater quantities. In the United States alone, some 400
million cups of coffee are drunk daily. The enormous craving for coffee requires the
U.S. to import about two and one half billion pounds annually, over twenty percent
of the world’s exports. Yet many folks can’t tell one cup of coffee from another.
Coffee enjoyment can be enhanced by learning to recognize the basic virtue of a
good cup over the faults of poor ones. Individual taste has a lot to do with the
type of coffee a person may enjoy. Acidity, flavor and body all act together to
produce the perfect cup. One thing the consumer rarely has oversight of is the
actual green coffee bean. Over a hundred different kinds of coffee are imported
into the U.S. each year, and there are different grades, origins and growth
elevations. One way a consumer can be sure of the green coffee bean quality is by
reviewing the certifications held by the roasters. As an organic coffee roaster
Louisiana Roasting Company can not roast a non-organic bean without losing
certification. TransFairUSA, the licensing authority for organic and fair trade
roasters, have strict compliance standards that must be met semi-annually in order
to maintain certification. Only the Fair Trade label on a package assures you that
the coffee you are purchasing is in fact the highest quality organic product. We
stand by the quality of our product because we know that’s what makes our coffee
the best you will ever drink. Next month we will talk about the best way to brew
coffee. As always, thank you for your support. Please feel free to contact us at
any time with your questions or comments.
FEATURED COFFEE FOR FEBRUARY
Mexican Chiapas: Mexican coffee originates from South-central to Southern regions
of the country. For that reason, coffees from Coatepec and Veracruz are much
different from Oaxacan Plumas, which are in turn much different from the
southernmost region of Chiapas. Chiapas is a growing region bordering the
Guatemalan growing area of Huehuetenango, and you will find similarities between
those coffees. In general you can expect a light-bodied coffee, mild but with
delicate flavors. Mexican is one of the largest producers of Certified Organic, and
because of the US close proximity, we receive the bulk of fine Mexican coffees in
this market. Mexican coffess are worth exploring for the varity of cup characteristics
they present.
REWARD MEMBER DISCOUNT COUPON
Take 15% off online orders of $25 or more- use coupon code during checkout.
Coupon expires 02/28/10.
SPECIAL OFFER FOR TROIS BLEU ONLY
For the first time we are featuring a sampler crate of our coffee lines. For a limited
time you can purchase 2oz samples of the blends associated with each of the 3
lines of coffee i.e., True Blue, Blue Bayou and Pacific Blue. The 2oz package will
make 12 cups of coffee. This is a great way to sample each of the blends to see
which one suite your palette. For Trois Bleu Reward member take 10% off of your
order using the coupon code provided and thank you for being a Trois Bleu reward
member. Click on the picture on the front page to view the sample crates.
SPECIAL EVENTS
In January, Louisiana Roasting Company was chosen to be featured on our local
news station KTBS, “Made in the ArkLaTexs”. Rick Rowe came to the roasting
company and prepared his story for airing on the morning news. It was a great
experience! If you are interested in viewing the feature story please go to:
http://www.ktbs.com/arklatex-made/
Did you all know that coffee has long been the world’s most popular beverage? Only
water is consumed in greater quantities. In the United States alone, some 400
million cups of coffee are drunk daily. The enormous craving for coffee requires the
U.S. to import about two and one half billion pounds annually, over twenty percent
of the world’s exports. Yet many folks can’t tell one cup of coffee from another.
Coffee enjoyment can be enhanced by learning to recognize the basic virtue of a
good cup over the faults of poor ones. Individual taste has a lot to do with the
type of coffee a person may enjoy. Acidity, flavor and body all act together to
produce the perfect cup. One thing the consumer rarely has oversight of is the
actual green coffee bean. Over a hundred different kinds of coffee are imported
into the U.S. each year, and there are different grades, origins and growth
elevations. One way a consumer can be sure of the green coffee bean quality is by
reviewing the certifications held by the roasters. As an organic coffee roaster
Louisiana Roasting Company can not roast a non-organic bean without losing
certification. TransFairUSA, the licensing authority for organic and fair trade
roasters, have strict compliance standards that must be met semi-annually in order
to maintain certification. Only the Fair Trade label on a package assures you that
the coffee you are purchasing is in fact the highest quality organic product. We
stand by the quality of our product because we know that’s what makes our coffee
the best you will ever drink. Next month we will talk about the best way to brew
coffee. As always, thank you for your support. Please feel free to contact us at
any time with your questions or comments.
FEATURED COFFEE FOR FEBRUARY
Mexican Chiapas: Mexican coffee originates from South-central to Southern regions
of the country. For that reason, coffees from Coatepec and Veracruz are much
different from Oaxacan Plumas, which are in turn much different from the
southernmost region of Chiapas. Chiapas is a growing region bordering the
Guatemalan growing area of Huehuetenango, and you will find similarities between
those coffees. In general you can expect a light-bodied coffee, mild but with
delicate flavors. Mexican is one of the largest producers of Certified Organic, and
because of the US close proximity, we receive the bulk of fine Mexican coffees in
this market. Mexican coffess are worth exploring for the varity of cup characteristics
they present.
REWARD MEMBER DISCOUNT COUPON
Take 15% off online orders of $25 or more- use coupon code during checkout.
Coupon expires 02/28/10.
SPECIAL OFFER FOR TROIS BLEU ONLY
For the first time we are featuring a sampler crate of our coffee lines. For a limited
time you can purchase 2oz samples of the blends associated with each of the 3
lines of coffee i.e., True Blue, Blue Bayou and Pacific Blue. The 2oz package will
make 12 cups of coffee. This is a great way to sample each of the blends to see
which one suite your palette. For Trois Bleu Reward member take 10% off of your
order using the coupon code provided and thank you for being a Trois Bleu reward
member. Click on the picture on the front page to view the sample crates.
SPECIAL EVENTS
In January, Louisiana Roasting Company was chosen to be featured on our local
news station KTBS, “Made in the ArkLaTexs”. Rick Rowe came to the roasting
company and prepared his story for airing on the morning news. It was a great
experience! If you are interested in viewing the feature story please go to:
http://www.ktbs.com/arklatex-made/
| TROIS BLEU REWARDS Feb 2010 - 6th Edition In this issue... Join Trios Bleu today! Keeping you up to date Louisiana Roasting Company is keeping you up to date on coming changes. Pass it on Please forward Trois Bleu Rewards Newsletter to anyone you wish, so they can learn more about us. |
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